The following read is brimming with feminine wisdom and encourages us all to create positive changes in our careers and family lives! Today, we are breaking taboos and talking about sex, suppressed relationship issues, and how sex toys and erotic lingerie can help solve these problems. Helping us put this fascinating topic under the microscope is the truly charming and vibrant Inna Must (a pseudonym) – a mother of four and the founder and owner of the erotica shop Must Panter.

Must Panter is an e-shop whose products focus primarily on couples and on creating and refreshing pleasures in relationships. Inna explains the reasons behind founding the shop very passionately: "My mission is definitely to raise awareness and educate women! It is important to know how to provide yourself with pleasure, but, secondly, it is very important to be able to communicate your desires to your partner." Before founding her company, Inna felt that she began to understand the reasons for the widespread dissatisfaction in relationships. "One of the main problems in sex life is the orgasm gap between men and women. While men reach the peak of orgasm in an average of five minutes, it takes women 20 minutes or more. This situation creates dissatisfaction, and women often do not know what is missing from their intimate encounters." Here, according to Inna, help can be found in an erotica shop, which offers the joy of discovery to clients with very different desires and needs.

Physical pleasures have been silenced or forbidden topics throughout history and in various societies. While the situation has improved slightly in the modern world, there is still a painful silence specifically regarding women's bodies and pleasures, Inna notes. "Mostly, when I have to explain to people for the first time what I do, it is accompanied by a long silence and then awkward coughing. No one knows what to say. They seem embarrassed, wondering if this is even a line of work. Yes, it is!" Inna laughs that people's prejudices often kick in and they jump to extremes, thinking that a sex shop owner undoubtedly has a closet full of whips and torture devices at home. Then she has to explain that this is definitely not the case.

However, Inna does not consider the awkwardness among acquaintances and friends to be as big a problem as the inability to talk about one's needs within relationships. Such modesty can threaten even the closest lovers. According to Inna, the silence is not always just about the couple themselves, but is a much larger communication problem stemming from society. "If you think about the field of medicine alone, the entire awareness of male erogenous zones and functionality is significantly greater than for women. Figuratively speaking, the female clitoris is just a small side note in a medical textbook!" Inna laughs. "It's the same story with freedom of speech and the marketing field. Today, in America, you can freely advertise everything that is sexually directed at men, but you cannot do it with women's toys. Similarly, if you take our neighbor Latvia, most media outlets do not allow any advertising related to women's sexuality. Then it's no wonder that speaking about such topics is accompanied by embarrassment and a sense of taboo."

Therefore, it is very important to use your voice and cover topics aimed at women to collectively raise awareness and initiate discussions, especially on topics concerning our sexuality. Women's bodies are powerful sensory machines and, blessed by Mother Nature, have a very wide-ranging capacity to experience pleasure. "As women, we can experience as many as eleven different types of orgasm, whereas for men, the variation is limited to only one orgasm. Similarly, with proper foreplay and mental readiness, a woman can have multiple orgasms in a row." Therefore, it is extremely important that we achieve contact with ourselves and understand what the specific triggers for our body and mind are.

Sexual readiness is not just due to physical preparation, but also assumes a certain emotional state on a mental level. If a woman lacks courage and self-confidence, both experiences in bed and simple everyday events may remain superficial, without providing true satisfaction. Therefore, to truly enjoy our own body and be open to intimacy in a relationship, we need to look at how happy we are as women in our everyday activities. According to Inna, everyday successes are very important, and it is precisely the courage to start her own company that has shaped her into the confident and vibrant woman she is today. "Many people tell me that I come across as very confident in all my ventures. In reality, my husband knows that I am also a huge worrier and overthinker, but I just don't let those thoughts stop me from acting. For me, self-confidence is a constant overcoming of myself – absolutely every single day. I don't let my fears hold me back, but I keep moving forward one small step at a time. Nothing compares to the inner glow caused by the 'oh yes, I did it' feeling. It is not a permanent state, but a very important goal to strive for every day."

Inna draws inspiration from strong and determined women. "I simply admire women who have managed to break all the glass ceilings in a man's world! Ursula von der Leyen is definitely one of my big role models. Ursula is the President of the European Commission and a mother of seven, who has not let the role of a mother hinder her stardom." Inna adds that women often hold themselves back quite a lot. There is a common view that the next steps in a career, or starting a company, for example, must be done at the expense of children. In reality, however, not everything is black and white, and in today's world, you no longer have to choose between children or a career. "Those who do a lot, accomplish a lot!" believes Inna. "I have four children myself, and I don't think that has hindered my professional self-realization. Here, again, internal family communication plays a role, as does how effectively one can help each other with both childcare and housework."

Inna's journey to taking the reins of her life and creating Must Panter began with a conscious decision. "My career has not been related to retail in the past. I have, however, worked in the field of business management and engineering for a long time. At one point, I just decided that I wanted to see if my own wings would carry me." That moment was nearly five years ago, and Must Panter, which successfully entered the market, is leading the way for other women interested in entrepreneurship who are waiting for a bold start. Inna claims that starting a business can contribute significantly to our self-confidence, thereby improving our quality of life and ensuring greater satisfaction in relationships as well. "Many women play with the idea of founding their own firm, but it's difficult to find the idea to turn that thought into reality." Despite the doubts, Inna still encourages women to start on the entrepreneurial path. "First, it is worth asking yourself how you want to live and what you really want to do. It is certainly very useful if you have worked in different companies or different fields. This gives you a subconscious baggage of wisdom, with which to approach processes correctly when running your own business and to be flexible in changing directions. You must develop along with your company. Set a goal and start thinking in that direction – what are those elements from your previous work experience that you have liked, and how can you apply them to your future activities?" Inna considers decisiveness and undertaking something with true passion to be the most important things. "Things work out when you do them from morning until night," she notes. "It's like going swimming. You are either only in up to your knees, or you are actually swimming."

"At one point, I just decided that I wanted to see if my own wings would carry me."

Maintaining and developing Must Panter is also like "going swimming," which sometimes requires diving into the unknown. In this case, feminine intuition comes in handy, which helps Inna, for example, when updating the shop's product selection. "Selecting products is a very time-consuming process for me. I read a huge amount of product descriptions and reviews to fully understand if and how the given products work. Naturally, customer feedback is very important to me. When making a choice, I proceed primarily from quality and the manufacturer. The products must come from recognized entrepreneurs and have a certificate that guarantees compliance with all requirements resulting from quality control. Of course, it happens that even the items from the most expensive brands break or do not meet expectations, but in that case, I naturally take the product back and exchange it." Inna considers choosing fetish products to be the toughest nut to crack when making decisions. "Fetish is a roleplay that most people have fantasized about at least once in their life. Estonians are relatively discreet in this world and prefer sensual play. Very popular are whips, which have a stimulating effect on blood circulation and increase a woman's pleasure. But as with most things, with fetish products, you don't really know until you try."

"But as with most things, with fetish products, you don't really know until you try."

However, for women who are just starting to learn about their playful side, Inna recommends trying globally loved products for which immediate pleasure is guaranteed. "75% of women's orgasms come from the clitoris, which has as many as 8,000 nerve endings. That is why various clitoral stimulators are very good toys for a woman opening her pleasure channels. Also very good products are so-called bunny vibrators, which target two pleasure points – the G-spot in addition to the clitoris. I recommend products that are USB-rechargeable and made of medical silicone, which is a safe and hygienic material for the intimate area." However, Must Panter also offers a wide selection of products for men. "Many men also suffer from sexual problems and erectile dysfunction, but this is again a topic that people do not want to talk about. In such a case, I recommend erection-enhancing capsules or cock rings found in Must Panter's sex pharmacy." As a very beloved product, Inna also points out Must Panter's pleasure eggs, which are also for sale in all our BonBon stores as a sign of true pleasure. "Pleasure eggs are simply ingenious toys that help bring new spark into a relationship. These products with different stimulation intensities are very suitable for a man to perform lingam massage and thereby create shared exciting experiences. There are men who regularly send their wives to buy these eggs!" Inna laughs and emphasizes the popularity of pleasure eggs.

Inna considers shared pleasures and time spent together that is satisfying for both to be the basis of a functioning relationship. Even if the passion that originally accompanied the cohabitation has left the relationship, she suggests staying calm and continuing to invest in your time together. "It is normal that over time, spontaneity and automatic arousal in each other's presence disappear from a relationship. People are created that way! It is actually good for our health that the intense adrenaline level experienced at the beginning of a relationship drops over time," Inna confirms. "But one must understand that the capacity for arousal has not disappeared anywhere. You just have to put in more effort for it. You must continue to dress nicely, wear perfume, comb your hair, wear makeup – in short, take that time and make it special for each other. We plan our workouts, trips to the store, and work meetings, after all. In exactly the same way, you can plan sex. Give the man a concrete signal: 'I am ready, let's play.' Take the initiative! If you have no ideas what to do, start with a massage – touch already gets the mind working."

Inna considers routine the biggest underminer of a relationship and recommends starting to wear sexy lingerie to spice up one's habitual sex life. "Often, there is an expectation that lingerie must be multifunctional and suitable for both the bedroom and for going to the grocery store to buy bread. But this is a completely wrong attitude. Erotic lingerie is meant exclusively for use in the bedroom. Lingerie with open cuts is so exciting for men that it works almost better than erectile pills!" According to Inna, sexy lingerie is the easiest and most comfortable role-playing element to awaken a truly confident and playful alter-ego within oneself. And this garment of self-confidence can be worn throughout the entire time of playfulness. "Men love with their eyes," Inna reminds us. "They are not bothered by any little folds. A man simply loves to see that his woman is in front of him in beautiful lingerie." According to Inna, the customers of Black Panther lingerie are also largely men, which should be a clear signal to women that men also appreciate beautiful lingerie. "Men are often much bolder in their choices when buying lingerie as a gift than women themselves. In my opinion, it is great when a man dares to buy lingerie for his woman. However, a common concern for men is that they do not know what size lingerie fits their partner." In this case, Inna advises men to simply take a peek into the women's lingerie drawer and check what size bras are there.

Inna is a truly well-groomed and very fashion-conscious woman, so we asked her to recommend her most beloved pearls from her lingerie drawer to our readers as well. "I really like colors, but I feel most confident in black. I really like BonBon models where the thong straps are adjustable. This is the case, for example, with the Pamela and Luna collections. My waistline, like most women's, changes by a few centimeters up and down every month," Inna smiles. "But in adjustable lingerie, I can feel confident every moment regardless of that and avoid annoying bulges." Among cuts, Inna loves the playful and body-shaping straps characteristic of the Black Orchid collection. As a mother of four children herself, Inna emphasizes that wearing beautiful lingerie helps to awaken the sex appeal that can often remain in the shadow of the maternal role after having children. "This is a major issue in relationships. After the arrival of little ones, a man still admires his woman just as much, but the woman does not feel sexy. 'I have a headache' is an anecdote from real life." However, whenever possible, according to Inna, such phrases should still be avoided in the bedroom. "This is where conscious decision-making comes into play again. You must awaken your sexiness by decision! And I believe that erotic and feminine lingerie is truly one of the most effective ways to reconnect with your own sex appeal."

Your desires are worth expressing!

In conclusion, Inna wants to urge women to talk more with their partners for the sake of their own satisfaction and happiness. "Women – be bold in expressing more of what you like and how you like it. You deserve it! Men are actually very eager and often call erotic shops to ask for advice on how to best provide pleasure to their women. Often they say that they cannot talk about these topics with their wives at home. So remember that self-confidence is a continuous process of overcoming oneself, and a confident woman enjoys her life. Have the courage to go for it and enjoy naughty pleasures!"

Inna is a great inspiration to the entire BonBon team, and we thank her from the bottom of our hearts for such an educational and open-hearted conversation! We hope that the blog you read inspired you to offer yourself sensual pleasures and memorable experiences more often.