Anu Saagim x BBL: SÜGISENE PESU KUI SALARELV JA NÄHTAMATU LUKSUS
Unnoticed, autumn has arrived, which means only one thing - it is time to discover BonBon Lingerie's brand new collections. At the heart of our new sexy season is a woman's power, her ability to demand attention, and her courage to shine. Inspiration has been drawn from the "mob wife" aesthetic: a glamorous, dramatic, and boldly exaggerated style where no detail is accidental. Before you are collections that are quite luxurious and powerful, yet leave room for playfulness.
The face of BonBon Lingerie’s new autumn-winter season campaign is none other than one of Estonia's most colorful and daring women – Anu Saagim. Outspoken, radiant, and always a bit unexpected, Anu is living proof that femininity and sensuality do not depend on age, but on self-confidence, courage, and the ability to enjoy life. This is precisely one of BonBon Lingerie's most important values and missions!
For a warm-up this time, we tried something more playful. We gave Anu sentence starters and asked her to complete them – exactly as only she can.
Lingerie becomes a mood-setting ritual for me when...
… I choose it only for myself.
A must-have detail of an ideal lingerie set for me is...
… luxurious lace with a sharp character that says: "I am here, take it or leave it!"
If I am having a bad day, then...
… I wear red lipstick and a lace bodysuit — a femme fatale doesn't cry!
The most underrated beauty secret is...
… sleep. Even the most glamorous cream won't perform miracles if you sleep like a vampire in broad daylight.
The naughtiest compliment I have ever received was...
… “You have such eyes that I could forget my marriage.”
The most unexpected thing I have hidden in my lingerie was...
… a champagne cork. As a souvenir, naturally.
If I could be invisible for one day, then...
… I would sneak backstage at haute couture and try everything!
The most valuable beauty or fashion advice I know is that...
… never leave the house in ugly underwear. Life can be surprising – you never know when you might end up in the hospital or land in someone's bed.
Behind BonBon Lingerie’s wonderful collections is our talented designer Mirjam Mäeots-Kirisberg. She describes the beauties for whom the new collection is designed as follows: “I had a woman in mind who possesses both power and charm. She is chic, a little dangerously tempting, yet always impeccable. She does not settle for gray, but demands black velvet, leopard print, and golden details. She is a boss, but at the same time a feminine goddess. She is a woman who enjoys power, drama, and, naturally, glamour.”
Anu admits that BonBon Lingerie’s new season describes her quite well. It’s where timeless classic meets dramatic luxury – exactly those layers that also hide within her. As she says herself: “There is a bit of confusion in me too: a bit of a classic lady and a bit of a queen of scandals.”
Speaking of everyday lingerie, Anu is concrete: “Honestly, even on the simplest workday, I won't settle for a plain triangle bra from some fast-fashion brand! One of my favorite older BonBon Lingerie collections has been, for example, Tiger Dreams. Comfortable, but at the same time so luxurious that even when going to buy milk in the morning, you feel like the world is a catwalk.”
Anu and Kati in BonBon Lingerie’s upcoming AW25/26 collections
“Never wait for someone else to make you feel like a woman. It is within your own power. Lingerie is your weapon - wear it for yourself, not for someone else’s approval”, says Anu, thinking of her younger self, and adds “Silk is one of the greatest invisible luxuries for me, which I offer only to myself - whether it’s bed linen, nightwear, or underwear.”
Anu in the upcoming AW25/26 collection
BonBon Lingerie designer Mirjam says that for her, the “mob wife” aesthetic is above all an attitude. “It is the courage to be visible and the desire to leave a mark. It doesn’t just mean big fur coats, leopard prints, and gold jewelry - what’s more important is the self-confidence hidden behind these items. It is a woman who knows she doesn’t have to hold herself back - she can be dramatic, over-the-top, and glamorous, because all of that is a part of her essence.”
“The Whispers series shows its more intimate side – it speaks of secrets, inner power, and luxury that doesn’t always have to shout, but can also whisper”, says Mirjam.
Kati wears a bra and panties from the upcoming Whispers collection
“The most unexpected place where I feel the most feminine? In the driver’s seat, especially at night. High heels, bright red lipstick, sexy lingerie, and the knowledge that the whole city is mine,” Anu gives a mischievous answer.
Kati wears a bra and panties from the magical upcoming Roses collection
Rose and Whispers are also the collections closest to the heart of BonBon Lingerie’s seasonal designer, Mirjam. “For me, Rose is the most passionate and dramatic – like a woman who knows her worth and isn't afraid to show it. A deep green tone, red roses, and luxurious cuts speak of love, power, and the courage to shine. Whispers, on the other hand, is like the more secret and softer side of the collection - intimate and elegant, but still full of tension and mystical energy. These two series balance each other, bringing out both the dark and light sides of a woman. It is precisely the contrast that fascinates me here.”
Anu in the upcoming AW25/26 collection
To conclude, we asked Anu what was the last thing that made her smile from the heart: “A taxi driver who kept staring at me in the rearview mirror: ‘You have such vibrant green eyes!’ I thought to myself – if you only knew what a vibrant lingerie set I am wearing at the moment…”
Wishing you self-confidence, glamour, and contrasts in your autumn!
BonBon Lingerie
Photographer: Sasha Khokh (https://www.instagram.com/sashakh0kh/)
MUAH: Katy Suzi (https://www.instagram.com/ionkate/)
Photographer's assistant: Anna-Maria Vaskovskaja
Jewelry: Glanz&Glamuur
Location: Kõue Manor









