For this year's spring-summer season, BonBon has created a revolutionary Wonderland ruled by confident women, where every woman can blossom in the lingerie set that best illuminates her personality. It is a world where you can be whoever you wish, and where your most secret dreams come true. Inspired by the sensual magic that every woman is born with, the spring-summer 2021 season tells the story of five magical goddesses. Meet the fairy-delicate Princess Wisteria Lane who rules the kingdom, the powerful and relentlessly bold warrior Luna, the charming love goddess Aphrodite, the intoxicatingly exciting muse Rose Gold, and the enchanting, ethereal angel Crystal.

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BonBon's beloved marketing specialist and creator of the Wonderland concept, Jacqueline Maxine Jürgens, talks more about the birth of the idea: “BonBon's Wonderland has existed since the birth of the brand 17 years ago, strongly intertwined with its values, which are feminine confidence, highest quality and design, provocative elegance, luxurious details, and a hint of mystery. I am pleased to see that the women around me are becoming increasingly self-aware and bolder in making the best choices for themselves. BonBon's Wonderland celebrates the victory of confident women, recognizing those who have already achieved confidence and encouraging those who are on this journey.

“BonBon's Wonderland celebrates the victory of confident women, recognizing those who have already achieved confidence and encouraging those who are on this journey.”

The BonBon brand stems from a dream where social pressure does not exist and where women embrace their feminine allure and uniqueness. This comes true in a magical Wonderland where every woman has the opportunity to safely explore herself and, through that, grow into whoever she wants to be. It is a truly free land, governed only by love and accompanied by care and a sense of security. It is ruled by women whose own confidence and achievements do not come at the expense of others. Women who are supportive and never envious, because they know how challenging it is to be a woman. It is every woman's fortress, where being a woman is sacred and valued by everyone. We have created a world where every woman has the freedom to be as sexy as she desires, with the aim that the whole of society could take an example from this, in the hope that one wonderful day this could become a reality everywhere. Every ideal we can imagine can become reality if we fight for it. Only together can we create a future that stands for the beauty and well-being of being a woman. So let us embrace our sexiness, for it is our essence and it is our right.”

“Let us embrace our sexiness, for it is our essence and it is our right.”

Handcrafted lingerie is born from the soulful dedication of Estonian women

Pictured: BonBon Lingerie designer Mirjam Mäeots-Kirisberg

The noble vision of Wonderland could not be realized without BonBon's experienced seamstresses and our own lingerie wizard, our exceptionally creative head designer Mirjam Mäeots-Kirisberg. Mirjam’s style is always characterized by surprising and unique cuts, from every stitch of which exudes ultimate femininity and the highest quality.

,,I do not think of lingerie fashion as merely the production of utility items,’’ explains Mirjam, describing the background of her dedication. ,,Creating lingerie is an art, for which every new day offers inspiration. Each moment is unique and, in its beauty or ugliness, inevitably fleeting. Yet one moment can leave an indelible mark on our existence. Such emotional imprints have also given birth to this summer’s designs. Several magical crystals and gold details have been used, reflecting passionate experiences of the past and fantasy-filled pleasures of the future. Lingerie is our silent friend in all moments of life, which is why we must create, design, and wear it with dignity, always choosing the best product for ourselves.’’

“Lingerie is our silent friend in all moments of life, which is why we must create, design, and wear it with dignity, always choosing the best product for ourselves.”

Pictured: BonBon Lingerie designer Mirjam Mäeots-Kirisberg

Over the past four years, Mirjam’s work has also left a strong, confidence-filled mark on the development of the BonBon brand. The new spring-summer collection is the sweetest fruit of our blossoming cooperation to date. More comfortable, more confident, and sexier than ever before!

,,Wonderland collections are gentle and pastel in color, but at times with provocatively bright accents. Textures and patterns are inspired by earthy structures and natural semi-transparent materials. The entire production process has also become more nature-oriented, emphasizing the importance of using recycled and biodegradable materials. For example, with the bold Luna collection, we have used laces from BonBon’s previous seasons, which already have their own success story and mark of trust among our customers. Recycling lace allows for the maximum use of already existing resources, creating unique textures and wonderful, one-of-a-kind lingerie. Through sustainable and environmentally friendly production, we contribute to reducing our ecological footprint.’’ Mirjam adds that recycling, which is gaining momentum in the fashion world, also significantly affects emerging trends and customer preferences. ,,Retro-influenced cuts are currently very popular. Especially valued are romantic, nostalgically high-waisted panties and thongs. Also sportier high-waisted panties as one might remember from the 80s aerobics classes of Cindy Crawford and Jane Fonda. My own favorite designs from previous seasons – Night Lily and Peaches – are also created following the same principle: lingerie must be comfortable, but timelessly dignified and sexy.’’

In addition to the unified soulful nature of the spring-summer season and the Wonderland concept, every new collection has its own unique character, which hides unique details. We believe that every woman will relate to at least one of our intoxicating Wonderland goddesses and trust her body to the embrace of their delicate cuts.

Pictured: BonBon Lingerie designer Mirjam Mäeots-Kirisberg

The season’s flagship is the fairy-like and elegant Princess Wisteria Lane

Pictured: Brigitte rules in BonBon’s Wonderland in a fairytale-like Wisteria Lane push-up bra, garter belt and thong

The Wisteria Lane lingerie collection is inspired by the climbing plant called wisteria, its texture and tones at different stages of development. The dreamy collection starts with pastel light purple lace, the pattern of which depicts a cluster of wisteria. Luxurious pendants resemble flower blossoms, having a grand effect like wisteria alleys. The unique and durable Swiss lace brings the fairy-like tenderness to life. The collection consists of as many as eleven products, all of which exude goddess-like magic. To find the favorites specific to your body and style, we have brought a wide selection to the Wisteria Lane collection: a bra top, an underwired bra, a push-up bra, a balconette bra, a bodysuit, a nightdress, shorts, panties, thongs, high-waisted panties, and a garter belt.

The Wisteria Lane top is bursting with sexiness and charms with unprecedented softness. The ultra-soft fabric falls freely on the body, ensuring ultimate comfort that might make you want to replace all your casual wear. But in addition to comfort, there is also the sexiness characteristic of a goddess, which is expressed in the deep and mind-tingling cut of the lace neckline.

Pictured: Kseniia and Brigitte know that the formula for success is supporting each other. Kseniia wears a Wisteria Lane underwired bra and high-waisted panties. Brigitte shines in a Wisteria Lane push-up bra, garter belt and thong.

The femininely gentle underwired bra is special due to the exceptionally soft fabric and the majestic combination of golden pebbles and decorative patterned ribbons. A goddess loves and values herself, and therefore the underwired bra is created to emphasize the natural shape and natural beauty of your breast, initiating a new love story between you and your body.

The detail-rich and playful push-up bra emphasizes your beautiful curves and offers heavenly comfort. Wide shoulder straps ensure a sense of security throughout the day, and the romantic lace together with the alluring mesh spice up your self-feeling with self-aware sexiness.

Pictured: Kseniia is unstoppable in a Wisteria Lane underwired bra and high-waisted panties

The lace details and textured shoulder straps of the fairytale balconette bra create a harmonious combination that is also suitable for wearing under even the most revealing decollete dress. The wide shoulder straps are simultaneously strong and soft, and also detachable for an off-the-shoulder outfit. The sides of the bra are decorated with fragile floral lace, which emphasizes the beautiful breast and makes it look eye-catchingly round.

The bodysuit, fastened with snaps at the bottom, catches the eye with its extraordinary combination of transparent mesh fabric and striking provocative lace. Long silky sleeves do not constrict but flow freely around the arms; the light purple tone makes the skin glow, giving the body a porcelain sheen. The fragile transparent lace on the chest is a sign of admirable courage, which clearly speaks of your goddess-like self-worth.

Pictured: Kseniia and Brigitte dare to be sexy in a Wisteria Lane bodysuit, balconette bra and panties

An elegant, ultra-soft nightdress with a triangular neckline and adjustable thin shoulder straps is a comfortable yet sensual choice for the bedroom. The ultra-soft viscose holds warmth and allows the skin to breathe. The deep V-neckline, bordered by silk-soft lace and spaghetti-style shoulder straps, emphasizes your feminine charms, highlighting your bust, neck, and collarbones. In the Wisteria Lane nightdress, you will feel divinely beautiful both in the hot midsummer and in the chilly winter period.

Shorts made of soft fabric combined with lace details caress your skin and bring out your inner goddess. The final maddening touch is provided by the mischievous lace cut-outs on the sides of the shorts. Combine the sexy shorts with a top from the same collection and you can be sure that your nightly adventures will always be full of excitement.

Pictured: Kseniia dazzles with her beauty in a Wisteria Lane sensual bodysuit

Delicate little panties add plenty of glamour to every everyday life with their premium fabric and golden decorations. Character is added to the panties by the provocative transparent back part and a pendant inspired by wisteria. Lace details awaken the inner romantic hiding in you and encourage you to feel sexy and confident.

Thongs with a fiercely sexy design are the perfect choice for a woman who wants to take self-love to the next level. With a seductively cheeky cut, you embrace the unique sex appeal characteristic of women and express it in the most effective way. The revealing back and the transparent mind-tingling lace are an erotic combination that ignites a flame in every love relationship.

Pictured: Brigitte fills the room with her glow in a Wisteria Lane top and shorts

The cut design and non-stretchy lace of the high-waisted panties optically shape the abdominal area, creating a desirable slim waist. The front is decorated with charmingly transparent lace and the back with soft light purple mesh fabric, which is so soft that it allows the panties to be worn without leaving lines even under the most demanding clothing.

Pictured: Kseniia feels like a true Sleeping Beauty in a Wisteria Lane dreamy nightdress

The final truly feminine addition to the Wisteria Lane collection is a garter belt with three decorative straps and a back hook closure. The herringbone-patterned tape combined with BonBon’s signature crisscross straps creates an ethereal and beautiful composition that feels surreal—like a beautiful dream. The lovely light linen tone makes the garter belt easy to wear, as it matches perfectly with all your favorite stockings.

 

Ruthlessly sexy warrior Luna

 

Pictured: Kseniia rules the world in the sexy Luna open bra and thongs

  

Just as every woman hides mysterious alter egos within her, BonBon’s Wonderland features a powerful and unstoppable warrior, Luna, to contrast the fairylike, gentle goddess. The Luna boudoir collection exudes courage and feminine strength. Timeless black lace, draped over warm skin tones, acts as an armor of true sexiness, passion, and boldness. The temptation of unique details and powerful shades inspired by magical smoky quartz allow your confidence to blaze attractively. Luna’s daring cuts and erotically translucent fabrics are a sexier evolution of BonBon’s bestseller, the Mara collection, from which you will find the highly beloved open thongs, open bra, open bodysuit, and classic thongs.

 

The open bra with its overtly sensual and fearless cut is the most beloved model among BonBon’s customers. Decorated with new jet-black lace embroidery, the elegant straps and delicate underwire create a sight that is hard to look away from. This is the magic of an open bra that makes hearts race. The bra is also adorned with a brightly shimmering crystal that reflects the strength, unique individuality, and desirable allure hidden within you.

 

Pictured: Kseniia unleashes her inner femme fatale in the seductive Luna open bodysuit and thongs

 

With Luna open thongs, you open the door to a valley of passion where your boldest fantasies and most indecent desires come to life. The open cut is a sign of true independence, freedom, and enjoying life. By pairing the open thongs with the Luna open bra, you let burning passion totally transform the quality of your love adventures.

 

Luna’s adjustable thongs accommodate your specific feminine curves without sacrificing comfort for design. The dark tones of the thongs submerge you into the depths of desire and create a beautiful balance between the delicate and the powerful. The flower-inspired embroidery appears regally elegant and, combined with the flattering sheer fabric, speaks of an irresistible woman who knows her worth.

 

Pictured: Kseniia achieves everything she dreams of in the confidence-oozing Luna open bodysuit and thongs

 

The true gem of the Luna collection is the passionately erotic and intoxicatingly transparent open bodysuit. Delicate floral embroidery, effective body-framing straps, and an exposing back design make the Luna bodysuit your sexiest companion. Strengthen your inner courage and pave the way for passionate experiences, as the open bodysuit unleashes an unprecedented thirst for adventure.

 

Charming love goddess Aphrodite

 

Pictured: Brigitte loves herself unconditionally in the Aphrodite asymmetrical swimsuit

 

Summer is a time when every goddess wants to enjoy the warm sunshine and the caressing touch of sea foam on her skin. Hot beach days and the profound emotional experiences of a summer romance are made even more enjoyable by the stunningly elegant cut of the Aphrodite swimsuit. You are the queen of your own life—so wear your crown with pride and feel comfortable on the beach sand as well as during spa visits.

 

The Aphrodite swimsuit embraces your body in a shaping way, and the seductive asymmetrical cut draws the eye to the exposed shoulder line, which speaks of courage and sex appeal. The black jersey softly embraces your body and visibly slims your waistline. The playful gleam of the gold buckle is alluring and speaks of a powerful woman who rules her world.

 

Intoxicatingly exciting muse Rose Gold

 

Pictured: Kseniia wears the Rose Gold triangle bra and thongs, which are a perfect combination of strength and tenderness

The Rose Gold boudoir collection is an extremely irresistible crowd-pleaser, whose innovative cuts offer freshness and summer lightness. The various pastel shades of trendy dusty pink are like nuances of desire, passion, and sex appeal. The collection is characterized by playful straps that tease with indecency and fearlessly open, revealing cuts. Because what could be more captivating than a woman enjoying her own body? Ultra-thin fabrics ensure divine comfort and bring your most secret fantasies to life. In the Rose Gold collection, you will find a triangle bra of a seductive nature and mischievously eye-catching thongs.

 

The sensual triangle bra beautifully frames the soft bust, creating an enchanting contrast between the powerful and the vulnerable. The airy fabric and adjustable straps respect the uniqueness of your body, taking on the shape most comfortable and sensual for you. In addition to the passionately sexy cut, the bra is adorned with naughty gold details that spice up the soft pink color gamut with a glimmer of invincible confidence.

 

Pictured: Kseniia embraces her feminine sex appeal in the baby pink Rose Gold triangle bra and thongs with gold details

 

The thongs of the Rose Gold collection are characterized by an elegant cut, a seductive transparent front, and a high-waisted fit that sexily accentuates the hips. Pastel pink combined with eye-catching gold acts charmingly, being not just lingerie for you, but a true body ornament. The nuanced design takes care of the harmony between fragile femininity and mischievous playfulness. This way, you can reveal yourself from exactly the side you wish today.

 

Enchantingly unearthly angel Crystal

  

Pictured: Angelic Brigitte Susanne in the crystal-clear Crystal push-up bra and thong panties

 

We welcome this spring's newest, blissfully fairytale designer collection. Crystal brings sky-blue pastel tones to life, the dreaminess of which acts like a sensual blue dream. Discover spring-fresh cuts that bloom with passion on your feminine curves. Semi-transparent fabrics flush with fiery feelings, blue lace emphasizes the depths of profound desires, and gold pendants reflect the elegance and confidence radiating from you. Sensually airy lace hides behind its tenderness even more concealed, powerful textures, drawing erotic patterns on the body and invitingly revealing beautiful skin. Together with the bodysuit, push-up bra, thong panties, underwired bra, and briefs belonging to the collection, your mischievous dream will soon become a pleasure-filled reality.

 

BonBon’s first bodysuit with a thong bottom takes on a goddess-like hourglass shape on the body and ensures unprecedented comfort without leaving any lingerie lines when worn. The triangle cut that lifts the décolleté and the lace embroidery that mischievously runs down the body emphasize the hourglass figure, visually narrowing the waistline. The Crystal bodysuit is designed to bring out your uniqueness and sparkle. The gold pendant in the center of the spacious décolleté glimmers invitingly and shines along with you.

 

Pictured: Brigitte feels powerful yet sexy in the translucent Crystal bodysuit

 

Like a light-blue lagoon, the Crystal push-up bra intoxicates with its alluring lace embroidery and décolleté-shaping cut, creating a beautiful, bust-lifting reflection. Soft padding and comfortable underwires ensure a beautiful curvature for the décolleté, emphasizing the curves characteristic of your body. Take care of your body by ensuring proper support for your breasts with the help of adjustable straps, a three-stage closure, and comfortable underwires.

 

Charmingly falling onto the hips, the thong panties made of elegant lace draw the eye to femininely beautiful forms and ignite an inextinguishable flame of self-confidence in you. The semi-transparent lace embraces your body so softly that you can feel completely free and limitlessly playful.

 

Pictured: Kseniia feels more confident than ever in the Crystal lace underwired bra and briefs

 

The beloved underwired bra now tempts in a new angelically light-blue color tone, continuing to offer high-class comfort to your bust. The elegant lace covers the skin only softly, letting your body invitingly shimmer through the fabric. Erotic straps running along the breast add spice to the captivating sight. The gentle light-blue lace is brought out by the boldly shimmering gold BonBon pendant decorating the décolleté. Unleash the energy hidden within you and shine in every moment like a diamond!

 

Romantic briefs made of light-blue lace play on your hips, offering idyllic comfort and a sight that tempts and ignites fantasies. The cut that offers comfortable coverage emphasizes feminine curves and brings out goddess-like shapeliness. The sky-blue fabric lifts you to the edge of your dream clouds, feeling divinely beautiful and feminine on the skin.

 

Which of the BonBon summer goddesses are you? Find the collection with which to bloom this summer in our e-shop and flagship stores.

 

Have a summer full of divine pleasures!