22/23 NEW season: Discover your inner wild cowgirl and dance to the dizzying beats of the 2000s

The autumn-winter season is just around the corner and invites you to discover the beautiful melodies of your soul. The lace and design of the colourful Birdie, powerful Bite Me and poetic Coco Heart collections are inspired by music and soul-touching lyrics, as well as various cultural movements and the women amidst them. Like a head-dizzying music video, the new season speaks of different women - warriors, freedom seekers, passionate lovers - that are represented by the wild cowgirl personas portrayed in the collections. BonBon Lingerie’s designer Mirjam Mäeots: ,,I have chosen the cowgirl aesthetic to represent the 22/23 autumn-winter collections as the Wild West has always been a world where women are exceptions, independent fighters and pioneers. Dua Lipa’s song Love Again was also a source of inspiration for this season as it led me to name the collections based on song titles that spoke to me.’’

BIRDIE – A barbie cowgirl, who dances to the wild beats of the early 2000s

Birdie is a collection of the sweetest and most passionate moments of life. Once you dare to differ from the rest and adorn your body with colours, you’ll feel free like a bird amidst the fields of boundless dreams. From now on, no-one can steal your wings of intoxicating femininity or silence the desires of your soul, because your confidence is a compass that always finds a way to fulfil your wildest fantasies. Like a wild cowgirl, together with Birdie you will conquer undiscovered lands and adventures, while feeling fresh, free, and radiant.

Multicolored underwired bra and g-string Birdie BonBon Lingerie Kätlin Hallik

Kätlin is wearing Birdie's Underwired bra and G-String.


Birdie is inspired by Nelly Furtado’s hit song ‘‘I´m like a Bird’’ - both with its message and visuals. However, in a more modern key, the muses of the collection are world-famous model and fashion icon Kendall Jenner, and pop-singer Dua Lipa. Both women represent bold values that are reflected in the collection: desire for freedom, radiant personality and confidence. They are also widely known for their 2000s-inspired personal style, which made a massive comeback in the 2022 fashion world. When visualising Birdie’s aura, a flower meadow comes to mind, symbolising endless freedom.

Birdie’s luminous lace with orange flowers is BonBon’s signature pattern, the light and soft texture of which is of the highest quality. Experimenting with contrasting straps and the lace-mesh symbiosis are in direct correlation with the newest trends. The collection also features the client-favourite ouvert cut bra in a multi-coloured design for the first time ever, accentuating feminine curves with its harmonious pastel hues. 

Multicolored Ouvert Bra and G-String Birdie BonBon Lingerie
Kseniya is wearing Birdie's Ouvert Bra and G-String.


BITE ME – Seductively majestic tiger-girl, who rebels in the liberating rhythms of pop-punk

Bite Me awakens a primal tiger inside a woman’s soul whose majestic stripes represent courage and independence. The collection’s extravagant design is inspired by strong and independent women whose essence is seducing but not quite attainable. She never gives anyone a piece of her soul because like a wild tiger, she always marches to the beat of her own drum and lives by her own rules. Find your fierce passion and conquer your life like a bad pussycat, as Bite Me captures the world's admiration and attention. Being naughty has never looked so appealing, meow!

Black Lingerie Set Bite Me BonBon Lingerie

Kseniya and Kaoka are wearing Bite Me's BodysuitsBite Me on sale from 23.08.2022.


Bite Me reminisces of Avril Lavigne’s reign at the beginning of 2000s and her pop-punk vibe - feminine yet callous and longing for love, yet fiercely independent. Based on the beloved Shades collection, Bite Me flaunts all the best features but introduces an updated, mischievous look - wild tiger print. The essence of the collection are the distinctive lines and their graphic visuals, which follow the trends of combining translucent mesh and structural details. In other exciting news, BonBon’s extremely popular body harness is finally back with an exclusive design featuring silver rings, inspired by the body harnesses of the Cafe Latte and Ayame collections. Hurry, it will be sold in limited quantities only for the naughtiest kitties. Bite Me also features an irresistibly sensual addition to our selection of long-sleeved black bodysuits. The collection’s seductively translucent bodysuit with an abstract design is the rebirth of the highly popular and sold out Mara and Ayame bodysuits. If you love remarkably eye-catching bodysuits, Bite Me won't disappoint you! 

Black Lingerie Set and Body Harness Bite Me BonBon Lingerie

Kseniya is wearing Bite Me's Lingerie Set and Body Harness.

Bite Me collection is on sale from 23.08.2022 on E-store and also in BonBon Lingerie's representative store.


COCO HEART – A snow queen with a crystal-clear self-esteem, whose heart melts to the tune of an Elton John ballad 

Coco Heart pays homage to the early 2000s by drawing inspiration from Elton John and Dua Lipa's iconic lyrics about opening your heart to new love. Crystallised flower motifs and cold blue lace add mysticism and strength to the gentle feminine undertone, opening your heart to new romantic adventures. Coco Heart’s enigmatic fabrics revive frozen dreams and repressed fantasies, awakening a passionate and unearthly beautiful Nordic pop princess within you.

Coco Heart is a woman with a frozen heart who didn't believe it could ever beat again. She is a woman who symbolises mixed feelings and the desire to leave everything behind. The desire to be free and in constant battle with herself. But there is always hope that her heart will be freed from ice crystals one day.

Dark Blue Bodysuit Coco Heart BonBon Lingerie Kätlin Hallik

Kätlin is wearing Coco Heart's Bodysuit. Coco Heart on sale from 27.09.2022.


BonBon’s popular boudoir selection gets an erotic new addition of Coco Heart’s exclusive ouvert briefs. Translucent blue mesh and revealing cut encourage you to be adventurous and open yourself up to a world of pleasures. The long-awaited balconette-cut underwired bra is also back. Inspired by the beloved Mint Passion low-cut bra, the new design maintains the same level of support and comfortable design elements. The partially translucent cup is adorned by a floral motif reminiscent of an icy paradise garden which accentuates natural beauty and instils confidence.

Dark Blue Triangle Bra, Ouvert Full Brief, Underwired Bra, Suspender Belt, Full Brief, Stockings Coco Heart BonBon Lingerie Kätlin Hallik

Kseniya is wearing Coco Heart's Triangle Bra and Ouvert Brief. Kätlin is wearing Coco Heart's Underwired Bra and Thong. Coco Heart on sale from 27.09.2022.


Fall into a sweet autumn slumber in Coco Heart’s soft camisole and shorts, a new heavenly alternative to Wisteria Lane's bestseller nightwear set. High-quality natural viscose puts in effort to stay in the best shape for you - regulates your body temperature according to your needs, has an extremely soft feel, maintains colour, and is crease-resistant.

Hosiery and boudoir fans also have a reason to be excited as BonBon’s essentials stockings selection now features a passionate dark blue addition, and the bodysuits selection welcomes an even more erotic open design. Deep neckline, sensual criss-cross straps, and ouvert cut spice up your mood and create a gorgeous silhouette of your body. The deep blue stockings go perfectly with Coco Heart’s bodysuit as they make every outfit sophisticated yet seductive. Match your new essentials stockings with any of our suspender belts.

Dark Blue Ouver Full Breif, Underwired Bra, Suspender Belt, Full Brief, Stockings Coco Heart BonBon Lingerie Kätlin Hallik

Coco Heart collection is on sale from 27.09.2022 on E-store and in BonBon Lingerie's representative store.

Campaign: BonBon Lingerie

Photos: Arnaud Lafeuillade

Make-up and Style: Mary-Ly Kapp

Hair: Edvard Hiietam

Models: Kätlin Hallik, Kseniya Satarova, Kaoka Nii